Bobby Jack Brand

Bobby Jack Brand
Type Corporation
Industry Fashion
Founded 2002
Founder(s) Han Lim Lee
Headquarters Bell, California, United States
Number of locations Macy's, J.C. Penney's, Sears
Key people Preteen/Teenage girls aged 8-14
Products Accessories, Bedding, Footwear, T-shirts, Jeans, and other products
Owner(s) J&F Design, Inc. and Han L. Lee
Website www.bobbyjackbrand.com

Bobby Jack Brand is a brand of clothing created by Han Lim Lee and sold in the United States since 2002; the brand is headquartered in Bell, California.[1] Brand clothing is sold in large U.S. department stores.[2][3][4] Trevor Stokes of the Columbia News Service stated that Bobby Jack Brand, along with several other "slogan" brands, feed on the trend of using "snarky messages."[5]

The characters portrayed on the branded clothing are Bobby Jack, a monkey described by Dawn Wilensky of License! as a character "with an attitude,"[6] Cooper, another monkey, and Moose, a mouse.[7] Bobby Jack merchandise is targeted primarily towards school-age girls.[8] By 2006 Bobby Jack clothing became popular among children.[9][10]

Several United States retail chains sell Bobby Jack clothing.[11]

References

  1. ^ "[http://www.bobbyjackbrand.com/aboutus.htm About Bobby Jack, the company, and Han Lim Lee." Bobby Jack Brand. Retrieved on April 29, 2009.
  2. ^ "Bobby Jack Girls' Pajamas" Recall Notice. Consumer Affairs.com.
  3. ^ "Girl's Pajamas Sold At J.C. Penney Recalled." WKMG-TV.
  4. ^ "CPSC, J & F Design Inc. Announce Recall of Girl's Sleepwear Sold at J.C. Penney Stores." U.S. Consumer Product Safety Commission.
  5. ^ Stokes, Trevor. "Beyond the norm: Tees for pre-teens, from 'I'm Hot' to 'I take candy from strangers'." Naples Daily News. Friday May 5, 2006. Retrieved on April 29, 2009.
  6. ^ "Monkey biz.." License!
  7. ^ "Bobby Jack." Bobby Jack Brand.
  8. ^ Welti, Alison (January 2006). ""What's in style?". We asked Fourth graders at Mountain View Elementary School in Virginia, USA.". ChildArt. http://www.accessmylibrary.com/coms2/summary_0286-16313892_ITM. Retrieved 2008-06-15. 
  9. ^ "Clothing still a traditional yuletide gift". Los Banos Enterprise. November 24, 2006. http://nl.newsbank.com/nl-search/we/Archives?p_product=LBEB&p_theme=lbeb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=115A25E8A93B4470&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 2008-06-15. 
  10. ^ Stallings, Stephanie (10 August 2007). "Look Cool at School: Fashion trends for kids include lots of layering". Winston-Salem Journal. http://www.accessmylibrary.com/coms2/summary_0286-32583341_ITM. Retrieved 2008-06-15. 
  11. ^ "Locations." Bobby Jack Brand.

External links

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